I was asked to rethink the overall branding strategy for a series of small domestic appliances (SDAs) and within an very exciting design process I came up with this convincing approach where every product is composed of max. 4 different parts:
1) The Base
2) The Hull
3) The Cover
4) The Body (functional part)
Tested this with 4 products, a blender, a water kettle, a TV and a vacuum cleaner.